Many business owners want to increase web traffic, but most don’t have the time or resources to look for a comprehensive, ongoing strategy. At Panda Concepts, we do the work for you. We know how to increase targeted traffic by getting high search engine rankings. Our job is to help business owners like you achieve a first page Google ranking (not to mention a high ranking on the other major search engines, like Yahoo! and Bing).
What is SEO?
SEO gets your website noticed by new customers searching the web for your products and services. When prospects enter your products or services in a search field, the goal of search engine optimization is to make your site appear on the first page of results.
SEO is an ongoing process, not a one-step fix. Search engines and directories constantly change the way they rank sites and your top competitors constantly respond to these changes. As a result, search rankings can change at any time – even multiple times a day. To get and keep a high ranking, you have to consistently stay ahead of the game.
Our SEO Process
Behavioral Analysis
Before tackling your website optimization, we first examine who you are, your target audience and your competition. Our’s behavioral analysis, in which we take the pulse of your business to see where it is now and where you want it to go, is the crucial first step to driving new traffic to your site.
Determine Your Target Market
SEO is all about marketing. We work to understand the behavior of your customers. Who are they? Who is your ideal customer? Where does 80% of your business currently come from? What types of business would you like to attract? What is IMPORTANT to your customers? What recent sales trends have you noticed?
Create a Master Keyword List
What words and phrases are customers searching for to find your products or services? We use specialized tools to determine how many searches per month are done on your keywords and the variations those keywords can take. (For example: your product is "cars", but are more people searching on "autos" or "automobiles"? If you are a recruiter, are candidates searching more on "jobs" or "careers"?)
The keyword list, updated over time, is a powerful marketing tool for spotting trends, researching new product ideas, and identifying seasonal variations in demand.
What are Your Competitors Doing Right?
Are your competitors getting higher rankings? Why? Panda Concepts performs a competitive analysis to answer these questions. Once we determine the keywords your customers are searching with, we then strategically add those terms to your site.
The goal: Optimize your content for keywords and optimize your HTML code for SEO! Panda Concepts verifies that keywords are used prominently throughout the text of your website. To get the best rankings, keywords must be used frequently and positioned strategically on the website.
View our websites in our portfolio to see how we do SEO and please contact us for a quote or if you have any questions!
